Admins can now connect Claude to the Mixpanel MCP Server for every member at once. When members open Claude, Mixpanel is already connected, with no sign-in or consent screen. With this update: One-time setup: A Claude admin and a Mixpanel organization admin connect the two. In Claude, use the connector's Managed authorization settings.
The new Custom Insights Query endpoint allows developers to define and execute Insights queries directly in the request body. This removes the requirement to save reports in the Mixpanel UI before querying them via the API.
Experiment results lived only on the experiment page, so sharing progress meant sending a separate link or pasting screenshots next to the reports on your boards. You can now add experiments to Boards and track their results alongside your other reports.
Mobile autocapture only covered screen views, so teams could see which screens people visited but not what they tapped. Answering "did anyone tap this button?" meant adding a track call to every element by hand, then waiting for an app store release.
Agent Intelligence brings your AI agent data into Mixpanel, right next to the product data you already track. You can now see how your agent is used, fix issues faster, and measure whether it's driving the outcomes you care about.
Getting Mixpanel's Audit Log into your security tooling used to mean exporting it by hand or building your own integration. Audit Log Streaming now delivers every audit log entry for your organization to a bucket you own, usually within minutes of the action.
Changing one filter across ten reports used to mean opening all ten and making the same edit ten times. Mixpanel Agent can now edit the reports already on a board, so a board-wide change takes a single request.
Ad blockers, content blockers, and browser tracking protection may sometimes block requests to known analytics endpoints like api.mixpanel.com . When that happens, events never reach Mixpanel and the data is lost. First-Party Domains allow Enterprise organizations to route Mixpanel traffic through a subdomain they own instead, like track.yourcompany.com .
Raw event names rarely explain themselves. btn_clk_add_crt means something to the engineer who instrumented it and little to anyone else, including Mixpanel Agent and MCP, which rely on Lexicon to understand your data. Writing a display name and description for every event takes time, so most projects have gaps. Mixpanel can now fill them for you.
Feature Flags can now target Runtime Properties by their actual data type , string, number, list, or fuzzy , instead of treating every value as a string. Targeting rules match correctly on numbers and lists, not just text. Previously, Runtime Property filters compared everything as a string.
Over time, the same concept often ends up tracked under several names , Add to Cart , add_to_cart , and addToCart , or from_date and from-date . These duplicates clutter Lexicon, split your data across reports, and make analysis harder.
Close the tab. Lose your connection. Start a new conversation. The Agent keeps going. Now you can send off a question to the Agent, go about your day, and the answer will be waiting whenever you're ready.
Feature flagging is now generally available in the main React Native SDK (v3.5.0), with full parity to native iOS and Android. Previously, React Native customers had no supported native way to use feature flags , flags were beta-only and limited to JavaScript mode (Expo and RN Web), so teams on the main SDK couldn't gate features or run flag-based...
We've reworked the Integrations page to make it easier to create and manage Destinations, Cohort Syncs, and Data Pipelines. With this update: "Integrations" is now "Destinations": The new name makes the page's purpose clearer , it's for connecting data flowing out of Mixpanel , and reduces confusion for users who came looking for ways to bring data in.
You can now sign in to Mixpanel with a passkey - no password and no one-time code. Register a passkey once and authenticate with the same Touch ID, Face ID, Windows Hello, or hardware security key you already use to unlock your device. Passkeys are built on the WebAuthn/FIDO2 standard.
Mixpanel is a digital analytics service company that tracks user interactions with web and mobile applications. The platform provides product analytics capabilities, including event tracking, user segmentation, retention analysis, and funnel analysis.