Data and AI releases

548 this month · 176 companies

Shopify, December 2025 new features

33 releases · 1 product · 3 Deprecation · 1 Pricing

Conversion tracking fields added to MarketingEngagementCreate

To improve the integration of marketing platforms that track conversions beyond traditional sales metrics, we have added new fields to the MarketingEngagementCreateInput and MarketingEngagement objects on the MarketingEngagementCreate mutation. These enhancements enable more comprehensive data integration into Shopify's marketing reports.

Update

Customer marketing URL fields now require write access

Effective immediately : The following customer-related fields now require the write_customers scope and the create_and_edit_customers permission: Customer.emailOpenTrackingUrl (deprecated) Customer.unsubscribeUrl (deprecated) CustomerEmailAddress.openTrackingUrl CustomerEmailAddress.marketingUnsubscribeUrl CustomerPhoneNumber.marketingUnsubscribeUrl Reason...

Update
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Discount Function support for rejecting discount codes

The Discount Function API now supports discount code rejection, allowing apps to conditionally reject discount codes with a custom message. With discount rejection for the Discount Function API, merchants can: Prevent double discounting on sale prices Manage fine-grained combinations of discount codes Disqualify certain products from discounts For more...

Pricing
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A more powerful Dev Assistant on shopify.dev

We've overhauled the Dev Assistant to make it a more reliable and comprehensive companion for your development workflow. While the Assistant is already a familiar tool, this update introduces a new engine designed to deliver higher accuracy and broader knowledge across the entire ecosystem.

Update