Data and AI releases

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Strongly Typed Payloads

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What it is: Feature Flags and Experiments now support typed variant payloads, with three schema options depending on how much structure you need. Simple types (string, number, boolean) cover most cases. Array and object types handle more open-ended structures. For highly structured payloads, you can write a full JSON Schema.

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Also shipped Mar 13, 2026Amplitude in March 2026 →

What's new in Sigma

AI apps CSV upload using customer-owned cloud storage (GA) CSV upload using a customer-owned cloud storage data flow is now generally available. This option offers an alternative to the default data flow through Sigma's infrastructure.

GA
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Session Replay JSON Path Event Query

What it is: A new JSONPath query tab in the Session Replay event viewer lets you target specific nested fields inside raw event payloads. Instead of scanning the full payload manually, you can write a JSON path expression to filter, inspect, or compare exactly the values you need.

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Browser & Swift Unified SDK

Description: The Unified SDK provides a single entry point for all Amplitude features, including Analytics, Experiment, Session Replay, and Guides and Surveys. Why: The Unified SDK consolidates everything into one package, making it easier to get started, reducing maintenance burden, and ensuring all Amplitude features work seamlessly together out of the...

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Bing Ads Source Ingestion

Description: Connect to Bing Ads as a source Why: Teams no longer need to rely on multiple tools and manual spreadsheets to measure campaign impact. Marketers can now import Bing ads campaign data into Amplitude to analyze spend and performance alongside product behavior.

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Targeting based on First Seen Timestamp

What it is: A built-in "First Seen" user property is now available in Guides and Surveys' remote evaluation. Cohort-based new user targeting has a reliability problem: membership updates run with a delay, so a brand-new user won't be included until after their first session has already passed.

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Job Details Drawer (For BigQuery)

Description: The Job Details Drawer gives customers detailed visibility into the progress and status of their BigQuery data warehouse import jobs. Previously, users could only see basic success/failure status and a download link for error logs.

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Global Agent Audit Tab

What it is: Good news! Admins can now view all user activity within Global Agent across their organization through a new Audit Tab in AI Controls. The table surfaces all threads, giving admins insight into how users are interacting with Global Agent, as well as the ability to monitor usage and verify things are running smoothly.

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