Strongly Typed Payloads
What it is: Feature Flags and Experiments now support typed variant payloads, with three schema options depending on how much structure you need. Simple types (string, number, boolean) cover most cases. Array and object types handle more open-ended structures. For highly structured payloads, you can write a full JSON Schema.
Also shipped Mar 13, 2026Amplitude in March 2026 →
Vibe Coding Enterprise Data Apps with Replit and Databricks
Replit launched a Databricks connector that allows users to build enterprise data apps using governed tables and models. The integration supports natural-language data querying via Databricks Genie.
Configuring Identity-Aware Proxy (IAP) directly on Cloud Run to secure your services without the need for...
Configuring Identity-Aware Proxy (IAP) directly on Cloud Run to secure your services without the need for load balancers is in General Availability (GA) .
You can now use the Pub/Sub remote MCP server to manage Pub/Sub resources
You can now use the Pub/Sub remote MCP server to manage Pub/Sub resources. You can create, list, get, update, and delete Pub/Sub topics, subscriptions, and snapshots, as well as publish messages to topics. This feature is in Preview .
What's new in Sigma
AI apps CSV upload using customer-owned cloud storage (GA) CSV upload using a customer-owned cloud storage data flow is now generally available. This option offers an alternative to the default data flow through Sigma's infrastructure.
Grafana Assistant CLI and Assistant Tunnel now in Public Preview
Grafana Assistant arrives in the CLI! Use Grafana Assistant right in the CLI alongside all the other tools you use for your observability job. In the CLI, the Assistant can help you with all the things it can also do in the browser or in Slack. Ask about recent errors, latency or traces - get the answer in the CLI.
Checkout and Customer Account UI extensions available by default in new development shops
We are ending the developer preview for checkout and customer account UI extensions. With this update: All new development shops on the Shopify Plus plan have access to checkout UI extensions All new development shops on all plans have access to customer account UI extensions All existing development shops will not be affected by this change
More from AmplitudeEvery Amplitude release →
Transformed Properties Targeting in Experiment, Feature Flags, and Guides & Surveys
What it is: The Target Segment builder in Experiment, Feature Flags, and Guides & Surveys now surfaces transformed user properties in the property picker alongside standard ones.
Session Replay JSON Path Event Query
What it is: A new JSONPath query tab in the Session Replay event viewer lets you target specific nested fields inside raw event payloads. Instead of scanning the full payload manually, you can write a JSON path expression to filter, inspect, or compare exactly the values you need.
Browser & Swift Unified SDK
Description: The Unified SDK provides a single entry point for all Amplitude features, including Analytics, Experiment, Session Replay, and Guides and Surveys. Why: The Unified SDK consolidates everything into one package, making it easier to get started, reducing maintenance burden, and ensuring all Amplitude features work seamlessly together out of the...
Persisting Table Filter in URL & Persisting Collapsed Card State in Experiment/Flags UI
What it is: Two state persistence improvements for Experiment and Feature Flags. Experiment table filters now encode into the URL, so filtering by status, tag, or owner produces a link you can bookmark or send to a teammate.
Bing Ads Source Ingestion
Description: Connect to Bing Ads as a source Why: Teams no longer need to rely on multiple tools and manual spreadsheets to measure campaign impact. Marketers can now import Bing ads campaign data into Amplitude to analyze spend and performance alongside product behavior.
Targeting based on First Seen Timestamp
What it is: A built-in "First Seen" user property is now available in Guides and Surveys' remote evaluation. Cohort-based new user targeting has a reliability problem: membership updates run with a delay, so a brand-new user won't be included until after their first session has already passed.
Job Details Drawer (For BigQuery)
Description: The Job Details Drawer gives customers detailed visibility into the progress and status of their BigQuery data warehouse import jobs. Previously, users could only see basic success/failure status and a download link for error logs.
Global Agent Audit Tab
What it is: Good news! Admins can now view all user activity within Global Agent across their organization through a new Audit Tab in AI Controls. The table surfaces all threads, giving admins insight into how users are interacting with Global Agent, as well as the ability to monitor usage and verify things are running smoothly.