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Description: Guides and surveys are finally fully supported for headless operation. Customers and their AI agents can list, read, create, edit and archive guides and surveys through the Amplitude Developer API, the amp CLI, and Amplitude MCP.
What it is: New for Amplitude MCP, org admins can let people connect Claude through their company’s identity provider instead of each person authorizing a separate OAuth connection. Amplitude applies each person’s existing permissions.
Description: Funnel Analysis now supports Sessions as a counting method, along with a session-based completion window - so you can measure how many sessions convert through a funnel, with conversion bounded to the session itself. Pick Sessions in the counting method dropdown and the funnel counts session-level conversion.
Description: Advanced Segments brings user-, session-, and event-scoped conditions into one builder, with AND/OR logic, nested groups, ordered event sequences, and cart-property filtering.
Description: Org admins can now create MCP service accounts directly in Amplitude Settings, rather than using an API call or personal token. Each account has its own client ID and secret and uses OAuth 2.0 client credentials, so bots, backend agents, CI jobs, and scripts can connect to Amplitude MCP without an interactive login.
Description: 2026 Growth Analytics and Enterprise Analytics plans have access to unlimited zones and overlays, revenue metrics, comparisons, downloads, AI opportunities, and the real-time Chrome extension.
Description: On a survey’s Responses tab you can add user properties as extra columns. Open Columns, search, and pick any project user properties (DAC-restricted ones are hidden). Those columns show in the table and are included in both immediate and async CSV exports.
Description: You can now schedule when an experiment or flag stops , not just when it starts. Set a start time, an end time, or both. At the end time, delivery stops, the analysis window freezes, and the experiment moves to Completed (Pending decision) .
Description: The Web Experiment script now supports cookie consent gating. Customers can defer all device storage and third-party requests until a visitor consents , while still running experiments flicker-free while consent is pending.
Run '/amplitude' with a prompt in a Discord server channel to ask a question about your product data. Amplitude answers in the channel with chart images and suggested follow-up buttons, running the query as you and respecting your existing project permissions.
The Amplitude MCP server exposes a smaller set of outcome-based tools rather than one tool per operation. An agent picks a goal, like working with dashboards or cohorts, and passes an action, instead of loading separate tools for each CRUD step.
Description: Typing in the event dropdown now ranks results on more than text match. Search blends the text match with how often an event is queried across your org, how recently it has been used, and whether it's marked official in your taxonomy, so governed and commonly used events surface first.
The Data Assistant Agent reviews your taxonomy and surfaces a prioritized list of recommended fixes, drawing on how your events are used, your AI-controls context, and your project stats.
Description: Customers in any paid tier can now upload images to change/insert images in the web experiment visual editor. Why: Customers have been asking for this simple feature for a while and now they are able to upload images just like in Guides and Surveys rather than upload to their own CDN and then manually copying the link.
Customers can now embed guides and surveys inline within their mobile app UI as card embeds , anchored to a specific view rather than shown as an interrupting overlay.
The Guides and Surveys SDK now supports opening the Resource Center directly on a specific article. Pass the article's URL to rc.open() and the widget opens straight to that content item instead of the Resource Center home page: window.engagement.rc.open({ url: "https://help.example.com/articles/getting-started" }); Why: Customers want to deep-link users to...
We are actively rolling out the Metric Explorer as the first recommended chart type, no longer in beta. This is a gradual release.
Description: The Data Tables attribution model picker now includes Last Non-Direct Touch - all credit for a metric goes to the most recent touchpoint that isn't Direct. You choose which property defines your channels and what counts as "Direct" for your org, and the model skips those touches when assigning credit.
Description: The Browser SDK now captures marketing attribution (UTMs, click IDs, referrer) as event properties by default, alongside the user properties it always set. The GTM template was updated with the same behavior - so GTM-based implementations get it automatically, no custom variables needed.
What it is: Image blocks in the Guides and Surveys editor now support a link action. Set a destination in the image block settings panel and choose how it opens: router navigation to a page inside your app, the same tab, or a new tab. This had been a longstanding request.
What is it? You can now add a property group to an event or add a property to a group , even when one of those properties is already planned directly on the event. The Data app detects the overlap, shows a confirmation dialog listing the affected properties and events, and on confirm removes the direct mapping and serves the property through the group...
Under the hood, web experiment maintains its own device_id (stored as web_exp_id and web_exp_id_v2 ) to use for bucketing, instead of using Amplitude Analytics' device id.
Description: The web experiment visual editor now supports undo/redo, accessed by the buttons on the navigation bar or keyboard shortcuts ( Cmd+Z / Cmd+Shift+Z ). Changes made in the visual editor are also now automatically applied, and the apply button has been removed. Where: Web Experiment Visual Editor Available in EUDC: Yes When: Now
Description: AI Feedback is now easier to organize and much easier to monitor in near "real-time". You can set each source to be auto-analyzed every 15 minutes, hourly, or daily, add custom labels to automatically tag incoming feedback, insights, and trends, browse all feedback in one unified feed, and build anomaly detection charts on top of feedback data...
The React Native SDK now auto detects network status and reacts to network availability change. Instead of keep retrying and dropping events hitting max retry, the SDK persists and flushes them the moment the device reconnects. Why: This was a top ask and an active escalation risk.
Global Agent is great for ad hoc questions, but what about the ones you ask every week? Custom Agents lets you create purpose-built AI agents tailored to your specific workflows, data, and questions , then let them run autonomously on a schedule, so the work happens without you having to ask. Configure each agent with its own instructions, scope, and tools.
Description: Amplitude is live as a launch partner for Slackbot's new MCP Client , one of 20+ partners bringing your entire stack into a single Slack conversation. Ask questions about your product data in plain English, get answers inline, and share insights to channels where your team can act on them together.
Description: Debugging an Event Streaming integration just got a lot easier. Live Log is a new real-time stream on the Event Streaming sync detail page that shows exactly what's happening as events are processed , so you can confirm the right events are flowing, how they're being transformed, and what the destination sends back.
Description: AI assistants using the Amplitude MCP server now have a much richer view of your Guides and Surveys configuration. Previously limited to basic retrieval, the external MCP server can now fully understand a guide's published state, prioritization, and all other Guides and Surveys concepts , so AI-assisted workflows can reason about and act on...
Description: React Native Session Replay now correctly respects your chosen maskLevel , light, medium, or conservative , on both iOS and Android, honoring privacy configurations end-to-end exactly as intended. Bonus points? iOS light masking now also auto-masks phone and email keyboard inputs to match Android and web behavior.
Description: You can now build, iterate on, and ship tracking plan changes entirely through AI-assisted workflows. The Amplitude MCP server now includes create and branch management tools for taxonomy, bringing a workflow that was previously only available in the Amplitude UI to any AI assistant.
Ready? Set? Go! Global Agent now connects to the tools where your team plans, ships, and communicates , so you can ask cross-source questions and take action without leaving Amplitude. Simply connect to Slack, Atlassian, GitHub, Sentry, and more to ground analysis in real context alongside your Amplitude data.
Description: As AI agents become a bigger part of how teams work with Amplitude, orgs need finer-grained control over what those agents can access and do. MCP sessions now respect role-based permissions at the project level , so you can scope exactly what an agent can read or write, without changing anything for users who don't need restrictions.
Description: The latest version of our Session Replay Agent brings a fundamentally new approach to replay analysis. V2 watches actual session footage using multimodal video analysis, turns it into structured findings, then validates and quantifies those findings with autocapture and analytics data , producing clearer, more evidence-backed insights than ever...
Description: Your CS team hears the real customer pain on every call , now that context shows up where PMs actually look. Pipe Granola meeting notes into AI Feedback so sales and success calls appear alongside your in-product feedback signal. Every note becomes a searchable, tagged insight so you can see what customers said, not just what they clicked.
What: The User Profile Timeline now surfaces frustration signals directly alongside behavioral events – error events with distinct styling, key properties inline, error-focused filtering, and quick links to Session Replay. This gives you a chronological view of exactly what a specific user experienced.
Description: Designing a Guides and Surveys theme just got a lot faster. Describe your ideal theme in plain text, share a screenshot of your website or Figma file, and Global Chat will generate it for you. Follow up with natural language edits like "make the button height a tad smaller" or "give the typography a bold look" to fine-tune from there.
Description You can now delay when a guide or survey appears after a trigger fires. Instead of showing immediately on an event, set a delay of a few seconds so the timing feels natural for your users. Where: Access via Guides and Surveys → trigger settings → combine any trigger type with the new Delay option. When: Available now on all plans.
Description: AI Visibility now includes Search Volume so you can prioritize topics and prompts based on real demand, not just where your brand appears. Use it to identify high-volume content opportunities and focus optimization where it matters most. Where: Access via AI Visibility → Prompts tab, Topic-level visibility, and When: Open beta, available now.
Description: Amplitude link previews in Slack just got a lot more useful. When someone shares an Amplitude chart or dashboard link in Slack, the updated unfurl card now surfaces chart context, suggested questions, and a direct way to kick off a Global Agent conversation , right from the preview.
Description: Teams managing channel classifiers across multiple Amplitude projects can now do it programmatically via a public REST API. Keep classifier logic in sync with external campaign tools and replicate rules across projects , no more manual project-by-project updates.
Description: Target users the moment they exhibit a behavior , no server-side evaluation, no delay. Real-time Behavioral Targeting lets you define client-side conditions (like adding an item to cart 3+ times) and serve the right experiment variant as soon as a user meets the targeting criteria. Learn more about real time behavioral targeting.
Description: The "Hide Inactivity" toggle in the Session Replay player now saves your preference across replays and sessions. Set it once and move on , no more flipping it every time you open a new replay.
Description: The Amplitude Instrumentation Explorer Chrome extension now shows granular targeting debug details for Web Experiments , so you can diagnose why an experiment isn't firing in seconds.
Description: Themes now work just like guides and surveys , archive them instead of permanently deleting, and restore them any time if you change your mind. We've also made it easier to manage large theme libraries by surfacing which themes are actively in use by a guide or survey. Where: Access via Guides and Surveys → Themes page.
Our new Amplitude plugin is a single install that turns your AI agent into an analytics expert. It bundles the Amplitude MCP server with 25+ reusable skills covering core analytics, product insights, Session Replay, instrumentation, and more. Simply ask Claude to analyze your product data and get an expert-level answer.
Description: AI Visibility 2.0 goes beyond basic “are we showing up?” checks and tells you how AI actually talks about your product, what to fix, and how those fixes perform. Sentiment, recommendations, data export, and MCP all work together so you can measure perception, act on it, and close the loop in Amplitude.
Description: It’s now easier to create and understand heatmaps. You can capture screenshots from a replay or directly from your site, capture exact states like hover menus, and map individual heatmaps to a single corresponding screenshot.
Description: Data Tables global filters now apply to session metrics as well as event columns. When you add a global (Filter All Columns) filter (for example on campaign, country, device, or channel), we automatically apply the equivalent session-level filter so every column in the table is filtered consistently.
Description: Some customers have a micro-frontend setup or similar where they are using multiple Amplitude projects in parallel. While the Analytics Browser SDK supports this, Guides and Surveys did not. Now it does and you can show guides and surveys from multiple projects at the same time.
What it is: The Wizard CLI runs in your terminal via 'npx @amplitude/wizard'. It asks questions about your tech stack and what you want to track, then generates SDK configuration and setup code based on your answers.
What it is: Events in Amplitude have supported categories for some time, grouping taxonomy items into clusters like Onboarding, Checkout, or Marketing. That same support now extends to event and user properties.
What it is: Remote evaluation for flags and experiments now includes a built-in "First Seen" user property, pulled from the amp ID table at evaluation time. Flags and experiments can target on this value directly, bypassing the cohort membership update cycle that makes new-user targeting unreliable.
Description: Customers capture millions of replays, but surfacing the ones worth watching takes too much effort. Replay Insights uses AI to scan your replays at scale and surface a bird's-eye view of what's happening across your entire product: grouping issues, showing how many users are affected, and delivering actionable insights out of the box, so you...
What it is: Bookmarking flags a replay so you can find it again later. All bookmarked replays appear in a card grid on the Introspection dashboard, organized by thumbnail, session date and time, and user ID. Bookmarked replays are also protected from auto-deletion, staying available even as others are cleared out by your retention policy.
Description: The web experiment visual editor now supports simulating various device sizes directly within the overlay. Choose from popular device presets or specify a custom width/height, enabling users to preview edits to their site in all viewports. All existing visual editor features are supported in mobile mode.
What it is: New sentiment filter on the Session Replay list page lets you narrow replays by sentiment without leaving the main search experience. Previously, replays with AI Summaries weren't searchable by sentiment from the list view, making sessions easy to lose unless you'd already saved the link.
What it is: Event Time is now a selectable property in the derived property builder. You can pair it with any date-type user property to compute time differences: for instance, 'registration date - Event Time' gives you days since a user registered.
What it is: Snapchat Ads is now available as a destination in the EU integration catalog. EU customers can connect their Amplitude project to Snapchat Ads and export cohorts for audience targeting. The integration has been live for US customers for a while; EU customers can now use it too. Where: Data > Catalog.
What it is: The "Used by" tab on the Cohorts page shows which assets reference a given cohort, including charts, other cohorts, experiments, and flags. Guides and Surveys now appear in that list as well. Previously, those asset types weren't included, leaving the dependency picture incomplete.
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