Releasesby GlyphWeb Experiment: Cross-subdomain experimentation
Description: Web experiments can now target multiple subdomains. Why: For web experiments, customers want to be able to run experiments consistently across their websites (e.g. a.example.com and b.example.com). Web experiments now maintain a consistent identity (i.e. bucketing id, behavioral targeting events) across the same eTLD+1 (e.g.
Also shipped Jul 15, 2026Amplitude in July 2026 →
BigQuery supports data governance tags , which let you enforce column-level security and data masking
BigQuery supports data governance tags , which let you enforce column-level security and data masking. Data governance tags are a type of Resource Manager tag that you can attach to sensitive columns and use in BigQuery data policies to grant conditional access to your users. This feature is in Preview .
Integrated SaaS listings on Snowflake Marketplace (General availability)
Select Integrated SaaS listings now let you start a free trial of a provider’s application directly from a Marketplace listing. This experience replaces the trials previously offered through Snowflake Partner Connect and brings these trials into the Marketplace, where discovery, trial, and purchase all happen in one place.
Consumer-controlled maintenance policies , General Availability
Consumer-controlled maintenance policies for Snowflake Native Apps are now generally available. Consumers can define when Snowflake Native App upgrades happen in their accounts by creating a maintenance policy and applying it to an account or an individual app. For more information, see Consumer-controlled maintenance policies .
Thinking Machine Labs Inkling now available as a Databricks-hosted model in Public Preview
Model Serving now supports Thinking Machine Labs Inkling as a Databricks-hosted model. This mixture of experts (MoE) model supports text and image inputs, a 1 million token context window, and is optimized for coding, reasoning, and agentic tool-use tasks. You can access this model using Foundation Model APIs . Inkling is available in Public Preview .
Custom URLs for your Databricks account (Public Preview)
You can now claim and enable a Custom URL that gives your Databricks account a single, branded entry point (for example, acme.databricks.com ) for all users and workspaces. See Give your Databricks account a custom URL .
AI Search High QPS is now generally available
AI Search High QPS is now generally available for standard endpoints. Set a target QPS on standard AI Search endpoints to power high-throughput, real-time workloads like search bars, recommendation systems, and entity matching. High QPS is enabled by default, but existing endpoints are not affected.
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Event group property improvements
What is it? You can now add a property group to an event or add a property to a group , even when one of those properties is already planned directly on the event. The Data app detects the overlap, shows a confirmation dialog listing the affected properties and events, and on confirm removes the direct mapping and serves the property through the group...
Clickable image links
What it is: Image blocks in the Guides and Surveys editor now support a link action. Set a destination in the image block settings panel and choose how it opens: router navigation to a page inside your app, the same tab, or a new tab. This had been a longstanding request.
Attribution parameters as event properties - now on by default in the Browser SDK + GTM
Description: The Browser SDK now captures marketing attribution (UTMs, click IDs, referrer) as event properties by default, alongside the user properties it always set. The GTM template was updated with the same behavior - so GTM-based implementations get it automatically, no custom variables needed.
Web Experiment Bucketing ID Shared Across Subdomains
Under the hood, web experiment maintains its own device_id (stored as web_exp_id and web_exp_id_v2 ) to use for bucketing, instead of using Amplitude Analytics' device id.
Last Non-Direct Attribution in Data Tables
Description: The Data Tables attribution model picker now includes Last Non-Direct Touch - all credit for a metric goes to the most recent touchpoint that isn't Direct. You choose which property defines your channels and what counts as "Direct" for your org, and the model skips those touches when assigning credit.
Metric Explorer Chart
We are actively rolling out the Metric Explorer as the first recommended chart type, no longer in beta. This is a gradual release.
Resource Center: search term highlighting and autoscroll in articles
When a user opens an article from a Resource Center search result, we now highlight the matched search terms inside the article and automatically scroll to the passage the search hit came from. Previously, users landed at the top of the article and had to find the relevant section themselves.
Resource Center: open directly to a specific article via the SDK
The Guides and Surveys SDK now supports opening the Resource Center directly on a specific article. Pass the article's URL to rc.open() and the widget opens straight to that content item instead of the Resource Center home page: window.engagement.rc.open({ url: "https://help.example.com/articles/getting-started" }); Why: Customers want to deep-link users to...