Attribution parameters as event properties - now on by default in the Browser SDK + GTM
Description: The Browser SDK now captures marketing attribution (UTMs, click IDs, referrer) as event properties by default, alongside the user properties it always set. The GTM template was updated with the same behavior - so GTM-based implementations get it automatically, no custom variables needed.
Also shipped Jul 17, 2026Amplitude in July 2026 →
Databricks Genie app in Microsoft Teams is now in Public Preview
The Databricks Genie app in Microsoft Teams is now in Public Preview . The app brings Genie into Microsoft Teams so users can ask data questions and get answers without leaving Microsoft Teams. See Databricks Genie app in Microsoft Teams .
Anthropic managed ingestion connector (Beta)
The Anthropic connector in Lakeflow Connect is now available in Beta. The connector allows you to ingest Compliance API data , audit activity, organizations, users, roles, groups, settings, and Claude chats and messages , from Anthropic into Databricks. See Anthropic connector .
Data lineage ingestion control is GA for BigQuery, Spark and Airflow
Data lineage can now be controlled at the organization, folder or project level for BigQuery, Managed Service for Apache Spark and Managed Service for Apache Airflow.
Gemini 3.1 Flash Image Preview and 3 Pro Image Preview are retired
The Nano Banana preview models gemini-3.1-flash-image-preview and gemini-3-pro-image-preview have been retired and are no longer accessible. Update your code to use either gemini-3.1-flash-image or gemini-3-flash-image instead.
[Launched] Generally Available: Microsoft Defender security assessments for Azure Database for PostgreSQL Flexible Server
Microsoft Defender Cloud Security Posture Management (CSPM) assessments for Azure Database for PostgreSQL Flexible Server are now generally available. You can use assessments to continuously evaluate the security posture of your Azure PostgreSQL flexible
Legacy Claude Console Workbench sunsets on August 17, 2026
Access to the legacy Workbench ends August 17, 2026, and saved prompts, variables and evals are not supported in the updated Workbench. Export any data you want to keep from the banner or Organizational Settings.
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Clickable image links
What it is: Image blocks in the Guides and Surveys editor now support a link action. Set a destination in the image block settings panel and choose how it opens: router navigation to a page inside your app, the same tab, or a new tab. This had been a longstanding request.
Web Experiment: Cross-subdomain experimentation
Description: Web experiments can now target multiple subdomains. Why: For web experiments, customers want to be able to run experiments consistently across their websites (e.g. a.example.com and b.example.com). Web experiments now maintain a consistent identity (i.e. bucketing id, behavioral targeting events) across the same eTLD+1 (e.g.
Event group property improvements
What is it? You can now add a property group to an event or add a property to a group , even when one of those properties is already planned directly on the event. The Data app detects the overlap, shows a confirmation dialog listing the affected properties and events, and on confirm removes the direct mapping and serves the property through the group...
Last Non-Direct Attribution in Data Tables
Description: The Data Tables attribution model picker now includes Last Non-Direct Touch - all credit for a metric goes to the most recent touchpoint that isn't Direct. You choose which property defines your channels and what counts as "Direct" for your org, and the model skips those touches when assigning credit.
Web Experiment Bucketing ID Shared Across Subdomains
Under the hood, web experiment maintains its own device_id (stored as web_exp_id and web_exp_id_v2 ) to use for bucketing, instead of using Amplitude Analytics' device id.
Metric Explorer Chart
We are actively rolling out the Metric Explorer as the first recommended chart type, no longer in beta. This is a gradual release.
Resource Center: search term highlighting and autoscroll in articles
When a user opens an article from a Resource Center search result, we now highlight the matched search terms inside the article and automatically scroll to the passage the search hit came from. Previously, users landed at the top of the article and had to find the relevant section themselves.
Resource Center: open directly to a specific article via the SDK
The Guides and Surveys SDK now supports opening the Resource Center directly on a specific article. Pass the article's URL to rc.open() and the widget opens straight to that content item instead of the Resource Center home page: window.engagement.rc.open({ url: "https://help.example.com/articles/getting-started" }); Why: Customers want to deep-link users to...