Attribution parameters as event properties - now on by default in the Browser SDK + GTM
UpdateUnverifiedAdded Sep 25, 2026
Description: The Browser SDK now captures marketing attribution (UTMs, click IDs, referrer) as event properties by default, alongside the user properties it always set. The GTM template was updated with the same behavior - so GTM-based implementations get it automatically, no custom variables needed.
Topics: SQL, Developer tools
More releases
Every release| Date | Release | Type |
|---|---|---|
| Jul 16 | Clickable image linksunverified GA | GA |
| Jul 15 | Web Experiment: Cross-subdomain experimentationunverified Update | Update |
| Jul 15 | Event group property improvementsunverified Update | Update |
| Jul 21 | Last Non-Direct Attribution in Data Tablesunverified Update | Update |
| Jul 13 | Web Experiment Bucketing ID Shared Across Subdomainsunverified Update | Update |
| Jul 22 | Metric Explorer Chartunverified Beta | Beta |
| Jul 24 | Resource Center: search term highlighting and autoscroll in articlesunverified Update | Update |
| Jul 24 | Resource Center: open directly to a specific article via the SDKunverified Update | Update |
Also shipped on Jul 17, 2026
in July 2026
Sources: each vendor's own release notes, changelogs and GitHub releases, read daily to monthly by how often it posts. Logos via logo.dev; trademarks belong to their owners.