Data and AI releases

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Attribution parameters as event properties - now on by default in the Browser SDK + GTM

UpdateNot yet verified

Description: The Browser SDK now captures marketing attribution (UTMs, click IDs, referrer) as event properties by default, alongside the user properties it always set. The GTM template was updated with the same behavior - so GTM-based implementations get it automatically, no custom variables needed.

SQLDeveloper tools

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Also shipped Jul 17, 2026Amplitude in July 2026 →

Anthropic managed ingestion connector (Beta)

The Anthropic connector in Lakeflow Connect is now available in Beta. The connector allows you to ingest Compliance API data , audit activity, organizations, users, roles, groups, settings, and Claude chats and messages , from Anthropic into Databricks. See Anthropic connector .

Beta
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Clickable image links

What it is: Image blocks in the Guides and Surveys editor now support a link action. Set a destination in the image block settings panel and choose how it opens: router navigation to a page inside your app, the same tab, or a new tab. This had been a longstanding request.

GA
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Web Experiment: Cross-subdomain experimentation

Description: Web experiments can now target multiple subdomains. Why: For web experiments, customers want to be able to run experiments consistently across their websites (e.g. a.example.com and b.example.com). Web experiments now maintain a consistent identity (i.e. bucketing id, behavioral targeting events) across the same eTLD+1 (e.g.

Update
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Event group property improvements

What is it? You can now add a property group to an event or add a property to a group , even when one of those properties is already planned directly on the event. The Data app detects the overlap, shows a confirmation dialog listing the affected properties and events, and on confirm removes the direct mapping and serves the property through the group...

Update
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Last Non-Direct Attribution in Data Tables

Description: The Data Tables attribution model picker now includes Last Non-Direct Touch - all credit for a metric goes to the most recent touchpoint that isn't Direct. You choose which property defines your channels and what counts as "Direct" for your org, and the model skips those touches when assigning credit.

Update
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Metric Explorer Chart

We are actively rolling out the Metric Explorer as the first recommended chart type, no longer in beta. This is a gradual release.

Beta
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Resource Center: open directly to a specific article via the SDK

The Guides and Surveys SDK now supports opening the Resource Center directly on a specific article. Pass the article's URL to rc.open() and the widget opens straight to that content item instead of the Resource Center home page: window.engagement.rc.open({ url: "https://help.example.com/articles/getting-started" }); Why: Customers want to deep-link users to...

Update
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