Releasesby GlyphClickable image links
What it is: Image blocks in the Guides and Surveys editor now support a link action. Set a destination in the image block settings panel and choose how it opens: router navigation to a page inside your app, the same tab, or a new tab. This had been a longstanding request.
Also shipped Jul 16, 2026Amplitude in July 2026 →
DCM Projects: New capabilities (Preview)
DCM Projects now supports the following capabilities in preview: For more information, see Supported object types in DCM Projects and Deploy and manage DCM Projects .
VOLATILE scalar UDFs are supported with dynamic table incremental refresh (General availability)
VOLATILE scalar user-defined functions (UDFs) are now supported with dynamic table incremental refresh in INCREMENTAL, AUTO, and ADAPTIVE refresh modes. This applies to scalar UDFs written in Python, Java, Scala, JavaScript, and SQL. For incremental refresh, VOLATILE UDFs are supported only in the SELECT clause.
Scala and Java UDFs in Unity Catalog are now generally available
Register Scala and Java user-defined functions (UDFs) in Unity Catalog and reuse them across notebooks, jobs, and SQL warehouses with Unity Catalog governance. Reuse existing JVM logic and get better performance than Python UDFs on all compute, including serverless. See Scala and Java user-defined functions (UDFs) in Unity Catalog .
MLflow trace storage in Unity Catalog is now generally available
MLflow trace storage in Unity Catalog tables is now generally available. Databricks recommends storing traces in Unity Catalog for new and production workloads: storage is unlimited, traces are stored in OpenTelemetry (OTel) format, access is governed through Unity Catalog schema and table permissions, and you can query traces with SQL, Genie, AI/BI...
Agentic code converter is in Beta
The agentic code converter is in Beta . Use it to convert legacy SQL dialects, such as T-SQL, Snowflake, Redshift, Oracle, BigQuery, and Teradata, to ANSI SQL in migration projects in your workspace.
Google Gemini 3 Pro is retired
Google Gemini 3 Pro is retired. Gemini 3.1 Pro is the recommended replacement. See Deprecated and retired models for migration guidance.
More from AmplitudeEvery Amplitude release →
Attribution parameters as event properties - now on by default in the Browser SDK + GTM
Description: The Browser SDK now captures marketing attribution (UTMs, click IDs, referrer) as event properties by default, alongside the user properties it always set. The GTM template was updated with the same behavior - so GTM-based implementations get it automatically, no custom variables needed.
Web Experiment: Cross-subdomain experimentation
Description: Web experiments can now target multiple subdomains. Why: For web experiments, customers want to be able to run experiments consistently across their websites (e.g. a.example.com and b.example.com). Web experiments now maintain a consistent identity (i.e. bucketing id, behavioral targeting events) across the same eTLD+1 (e.g.
Event group property improvements
What is it? You can now add a property group to an event or add a property to a group , even when one of those properties is already planned directly on the event. The Data app detects the overlap, shows a confirmation dialog listing the affected properties and events, and on confirm removes the direct mapping and serves the property through the group...
Web Experiment Bucketing ID Shared Across Subdomains
Under the hood, web experiment maintains its own device_id (stored as web_exp_id and web_exp_id_v2 ) to use for bucketing, instead of using Amplitude Analytics' device id.
Last Non-Direct Attribution in Data Tables
Description: The Data Tables attribution model picker now includes Last Non-Direct Touch - all credit for a metric goes to the most recent touchpoint that isn't Direct. You choose which property defines your channels and what counts as "Direct" for your org, and the model skips those touches when assigning credit.
Metric Explorer Chart
We are actively rolling out the Metric Explorer as the first recommended chart type, no longer in beta. This is a gradual release.
Resource Center: search term highlighting and autoscroll in articles
When a user opens an article from a Resource Center search result, we now highlight the matched search terms inside the article and automatically scroll to the passage the search hit came from. Previously, users landed at the top of the article and had to find the relevant section themselves.
Resource Center: open directly to a specific article via the SDK
The Guides and Surveys SDK now supports opening the Resource Center directly on a specific article. Pass the article's URL to rc.open() and the widget opens straight to that content item instead of the Resource Center home page: window.engagement.rc.open({ url: "https://help.example.com/articles/getting-started" }); Why: Customers want to deep-link users to...