Last Non-Direct Attribution in Data Tables
UpdateUnverifiedAdded Sep 25, 2026
Description: The Data Tables attribution model picker now includes Last Non-Direct Touch - all credit for a metric goes to the most recent touchpoint that isn't Direct. You choose which property defines your channels and what counts as "Direct" for your org, and the model skips those touches when assigning credit.
Topics: Pricing
More releases
Every release| Date | Release | Type |
|---|---|---|
| Jul 22 | Metric Explorer Chartunverified Beta | Beta |
| Jul 24 | Resource Center: search term highlighting and autoscroll in articlesunverified Update | Update |
| Jul 24 | Resource Center: open directly to a specific article via the SDKunverified Update | Update |
| Jul 17 | Attribution parameters as event properties - now on by default in the Browser SDK + GTMunverified Update | Update |
| Jul 16 | Clickable image linksunverified GA | GA |
| Jul 15 | Web Experiment: Cross-subdomain experimentationunverified Update | Update |
| Jul 15 | Event group property improvementsunverified Update | Update |
| Jul 13 | Web Experiment Bucketing ID Shared Across Subdomainsunverified Update | Update |
Also shipped on Jul 21, 2026
in July 2026
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