Last Non-Direct Attribution in Data Tables
Description: The Data Tables attribution model picker now includes Last Non-Direct Touch - all credit for a metric goes to the most recent touchpoint that isn't Direct. You choose which property defines your channels and what counts as "Direct" for your org, and the model skips those touches when assigning credit.
Also shipped Jul 21, 2026Amplitude in July 2026 →
CoCo Desktop - General availability
CoCo Desktop is now generally available. CoCo Desktop is a native Mac and Windows desktop application that brings CoCo’s full agentic capabilities into an IDE-like surface, with a file editor, integrated terminal, agentic AI loop, agentic browser, agentic notebook, and deep Snowflake awareness.
Consuming Delta Shares in Horizon Catalog (General availability)
Snowflake builds for interoperability. Horizon Catalog is the metadata hub for your entire data estate, giving every team a single, unified window into every data asset regardless of where it lives or what format it uses. Today we expand that commitment. Consuming Delta Shares as a Catalog Linked Database in Horizon Catalog is now generally available.
Tag-based data protection policies (Public Preview)
Tag-based policy support is now available in public preview for aggregation policies, row access policies, projection policies, and join policies. This feature allows you to assign data protection policies to tags, automatically protecting any objects that have the tag assigned to them.
Warehouse-level statement timeouts (Beta)
You can now set a statement timeout on a single SQL warehouse so that different warehouses can apply different timeouts to their queries. Set the timeout with the statement_timeout field in the Create or Update warehouse APIs. This feature is in Beta and is API-only. See Warehouse-level timeout .
Reddit Ads connector is now available in Beta
The managed Reddit Ads connector in Lakeflow Connect is now available in Beta. You can use the connector to ingest advertising campaign data and performance metrics from Reddit Ads into Databricks. See Reddit Ads connector .
Context-based ingress control for workspaces public access is now generally available
Context-based ingress control for workspaces public access is now generally available. Control who can reach your workspace endpoints using allow and deny rules that allow you to combine identities, network sources, and request types. See Context-based ingress control .
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Metric Explorer Chart
We are actively rolling out the Metric Explorer as the first recommended chart type, no longer in beta. This is a gradual release.
Resource Center: search term highlighting and autoscroll in articles
When a user opens an article from a Resource Center search result, we now highlight the matched search terms inside the article and automatically scroll to the passage the search hit came from. Previously, users landed at the top of the article and had to find the relevant section themselves.
Resource Center: open directly to a specific article via the SDK
The Guides and Surveys SDK now supports opening the Resource Center directly on a specific article. Pass the article's URL to rc.open() and the widget opens straight to that content item instead of the Resource Center home page: window.engagement.rc.open({ url: "https://help.example.com/articles/getting-started" }); Why: Customers want to deep-link users to...
Attribution parameters as event properties - now on by default in the Browser SDK + GTM
Description: The Browser SDK now captures marketing attribution (UTMs, click IDs, referrer) as event properties by default, alongside the user properties it always set. The GTM template was updated with the same behavior - so GTM-based implementations get it automatically, no custom variables needed.
Clickable image links
What it is: Image blocks in the Guides and Surveys editor now support a link action. Set a destination in the image block settings panel and choose how it opens: router navigation to a page inside your app, the same tab, or a new tab. This had been a longstanding request.
Web Experiment: Cross-subdomain experimentation
Description: Web experiments can now target multiple subdomains. Why: For web experiments, customers want to be able to run experiments consistently across their websites (e.g. a.example.com and b.example.com). Web experiments now maintain a consistent identity (i.e. bucketing id, behavioral targeting events) across the same eTLD+1 (e.g.
Event group property improvements
What is it? You can now add a property group to an event or add a property to a group , even when one of those properties is already planned directly on the event. The Data app detects the overlap, shows a confirmation dialog listing the affected properties and events, and on confirm removes the direct mapping and serves the property through the group...
Web Experiment Bucketing ID Shared Across Subdomains
Under the hood, web experiment maintains its own device_id (stored as web_exp_id and web_exp_id_v2 ) to use for bucketing, instead of using Amplitude Analytics' device id.