Releasesby GlyphWeb Experiment Bucketing ID Shared Across Subdomains
Under the hood, web experiment maintains its own device_id (stored as web_exp_id and web_exp_id_v2 ) to use for bucketing, instead of using Amplitude Analytics' device id.
Also shipped Jul 13, 2026Amplitude in July 2026 →
BigQuery Apache Iceberg managed tables get partitioning and transactions GA
Table partitioning, multi-statement transactions and advanced runtime are now generally available for Apache Iceberg managed tables in BigQuery.
Cross-cloud Lakehouse now supports Snowflake as a remote catalog provider (Preview)
Cross-cloud Lakehouse now supports Snowflake as a remote catalog provider (Preview). You can configure federated catalogs to query data stored in Snowflake directly from Google Cloud using BigQuery or Apache Spark without migrating data or building complex ETL pipelines. For more information, see Set up cross-cloud Lakehouse for Snowflake .
BigQuery project caps limit slots and concurrency per project in preview
Project caps, also called scheduling policies, limit maximum slots and concurrency for each project within a BigQuery reservation, helping control shared capacity.
BigQuery Overview page is generally available
The BigQuery Overview page is a hub for tutorials, features and resources, with guided paths for users of all skill levels.
BigQuery Migration Service MCP server for SQL translation is GA
The MCP server translates SQL queries into GoogleSQL, generates DDL from input queries and explains SQL translations, letting AI tools drive warehouse migrations.
BigQuery Data Transfer Service incremental Salesforce transfers are GA
Incremental data transfers from Salesforce in the BigQuery Data Transfer Service are now generally available.
More from AmplitudeEvery Amplitude release →
Web Experiment: Cross-subdomain experimentation
Description: Web experiments can now target multiple subdomains. Why: For web experiments, customers want to be able to run experiments consistently across their websites (e.g. a.example.com and b.example.com). Web experiments now maintain a consistent identity (i.e. bucketing id, behavioral targeting events) across the same eTLD+1 (e.g.
Event group property improvements
What is it? You can now add a property group to an event or add a property to a group , even when one of those properties is already planned directly on the event. The Data app detects the overlap, shows a confirmation dialog listing the affected properties and events, and on confirm removes the direct mapping and serves the property through the group...
Clickable image links
What it is: Image blocks in the Guides and Surveys editor now support a link action. Set a destination in the image block settings panel and choose how it opens: router navigation to a page inside your app, the same tab, or a new tab. This had been a longstanding request.
Attribution parameters as event properties - now on by default in the Browser SDK + GTM
Description: The Browser SDK now captures marketing attribution (UTMs, click IDs, referrer) as event properties by default, alongside the user properties it always set. The GTM template was updated with the same behavior - so GTM-based implementations get it automatically, no custom variables needed.
Last Non-Direct Attribution in Data Tables
Description: The Data Tables attribution model picker now includes Last Non-Direct Touch - all credit for a metric goes to the most recent touchpoint that isn't Direct. You choose which property defines your channels and what counts as "Direct" for your org, and the model skips those touches when assigning credit.
Metric Explorer Chart
We are actively rolling out the Metric Explorer as the first recommended chart type, no longer in beta. This is a gradual release.
Resource Center: search term highlighting and autoscroll in articles
When a user opens an article from a Resource Center search result, we now highlight the matched search terms inside the article and automatically scroll to the passage the search hit came from. Previously, users landed at the top of the article and had to find the relevant section themselves.
Resource Center: open directly to a specific article via the SDK
The Guides and Surveys SDK now supports opening the Resource Center directly on a specific article. Pass the article's URL to rc.open() and the widget opens straight to that content item instead of the Resource Center home page: window.engagement.rc.open({ url: "https://help.example.com/articles/getting-started" }); Why: Customers want to deep-link users to...