Data and AI releases

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Snapchat Ads Cohort Sync Integration released in EU

Generally availableNot yet verified

What it is: Snapchat Ads is now available as a destination in the EU integration catalog. EU customers can connect their Amplitude project to Snapchat Ads and export cohorts for audience targeting. The integration has been live for US customers for a while; EU customers can now use it too. Where: Data > Catalog.

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Also shipped Apr 6, 2026Amplitude in April 2026 →

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Event Time now available in Derived Properties

What it is: Event Time is now a selectable property in the derived property builder. You can pair it with any date-type user property to compute time differences: for instance, 'registration date - Event Time' gives you days since a user registered.

GA
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Session Replay Sentiment Filter

What it is: New sentiment filter on the Session Replay list page lets you narrow replays by sentiment without leaving the main search experience. Previously, replays with AI Summaries weren't searchable by sentiment from the list view, making sessions easy to lose unless you'd already saved the link.

GA
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AI Feedback Ingestion API

What it is: The HTTP API Source accepts feedback over HTTP in three formats: standalone comments, threaded conversations (like support tickets with replies), and call-style flows structured as turn-by-turn exchanges or full transcripts. Feedback lands in AI Feedback and gets analyzed alongside data from native connectors.

Update
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Guides and Surveys showing up in cohort page's _Used by_ tab

What it is: The "Used by" tab on the Cohorts page shows which assets reference a given cohort, including charts, other cohorts, experiments, and flags. Guides and Surveys now appear in that list as well. Previously, those asset types weren't included, leaving the dependency picture incomplete.

GA
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Web Experiment: Mobile Simulator

Description: The web experiment visual editor now supports simulating various device sizes directly within the overlay. Choose from popular device presets or specify a custom width/height, enabling users to preview edits to their site in all viewports. All existing visual editor features are supported in mobile mode.

Preview
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Advanced Channel Classifier Template

Description: Amplitude’s enhanced out-of-the-box channel classifiers automatically group traffic from sources and referrers like Paid and Organic Search, Email, Affiliates, LLM channels, and more. Why: Your dashboards and Global Agent clearly show trends and impact from every channel investment without any added analytics set-up.

Update
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Bookmarkable Session Replays

What it is: Bookmarking flags a replay so you can find it again later. All bookmarked replays appear in a card grid on the Introspection dashboard, organized by thumbnail, session date and time, and user ID. Bookmarked replays are also protected from auto-deletion, staying available even as others are cleared out by your retention policy.

GA
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