Description: AI Visibility 2.0 goes beyond basic “are we showing up?” checks and tells you how AI actually talks about your product, what to fix, and how those fixes perform. Sentiment, recommendations, data export, and MCP all work together so you can measure perception, act on it, and close the loop in Amplitude.
Description: It’s now easier to create and understand heatmaps. You can capture screenshots from a replay or directly from your site, capture exact states like hover menus, and map individual heatmaps to a single corresponding screenshot.
Description: Data Tables global filters now apply to session metrics as well as event columns. When you add a global (Filter All Columns) filter (for example on campaign, country, device, or channel), we automatically apply the equivalent session-level filter so every column in the table is filtered consistently.
Description: On screens 1600px and wider, the Global Agent chat sidebar now opens by default. If a user closes it and doesn't send 3 messages within 7 days, it will automatically reopen.
What it is: The Wizard CLI runs in your terminal via 'npx @amplitude/wizard'. It asks questions about your tech stack and what you want to track, then generates SDK configuration and setup code based on your answers.
What it is: Events in Amplitude have supported categories for some time, grouping taxonomy items into clusters like Onboarding, Checkout, or Marketing. That same support now extends to event and user properties.
What it is: Remote evaluation for flags and experiments now includes a built-in "First Seen" user property, pulled from the amp ID table at evaluation time. Flags and experiments can target on this value directly, bypassing the cohort membership update cycle that makes new-user targeting unreliable.
Description: Customers capture millions of replays, but surfacing the ones worth watching takes too much effort. Replay Insights uses AI to scan your replays at scale and surface a bird's-eye view of what's happening across your entire product: grouping issues, showing how many users are affected, and delivering actionable insights out of the box, so you...
What it is: Bookmarking flags a replay so you can find it again later. All bookmarked replays appear in a card grid on the Introspection dashboard, organized by thumbnail, session date and time, and user ID. Bookmarked replays are also protected from auto-deletion, staying available even as others are cleared out by your retention policy.
Description: The web experiment visual editor now supports simulating various device sizes directly within the overlay. Choose from popular device presets or specify a custom width/height, enabling users to preview edits to their site in all viewports. All existing visual editor features are supported in mobile mode.
What it is: New sentiment filter on the Session Replay list page lets you narrow replays by sentiment without leaving the main search experience. Previously, replays with AI Summaries weren't searchable by sentiment from the list view, making sessions easy to lose unless you'd already saved the link.
What it is: Event Time is now a selectable property in the derived property builder. You can pair it with any date-type user property to compute time differences: for instance, 'registration date - Event Time' gives you days since a user registered.
What it is: Snapchat Ads is now available as a destination in the EU integration catalog. EU customers can connect their Amplitude project to Snapchat Ads and export cohorts for audience targeting. The integration has been live for US customers for a while; EU customers can now use it too. Where: Data > Catalog.
What it is: The "Used by" tab on the Cohorts page shows which assets reference a given cohort, including charts, other cohorts, experiments, and flags. Guides and Surveys now appear in that list as well. Previously, those asset types weren't included, leaving the dependency picture incomplete.
Releasesby Glyph