Data and AI releases

548 this month · 176 companies

Amplitude, October 2026 new features

7 releases · 1 product

Enterprise-Managed Auth for Amplitude MCP

What it is: New for Amplitude MCP, org admins can let people connect Claude through their company’s identity provider instead of each person authorizing a separate OAuth connection. Amplitude applies each person’s existing permissions.

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Session-based Funnel Analysis

Description: Funnel Analysis now supports Sessions as a counting method, along with a session-based completion window - so you can measure how many sessions convert through a funnel, with conversion bounded to the session itself. Pick Sessions in the counting method dropdown and the funnel counts session-level conversion.

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MCP Service Accounts for Automated Workflows

Description: Org admins can now create MCP service accounts directly in Amplitude Settings, rather than using an API call or personal token. Each account has its own client ID and secret and uses OAuth 2.0 client credentials, so bots, backend agents, CI jobs, and scripts can connect to Amplitude MCP without an interactive login.

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