Data and AI releases

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Persisted properties

UpdateNot yet verified

Description: Persisted Properties let teams preserve important behavioral context across a user journey so properties like campaign, entry page, search term, or discovery method stay attached to downstream events like purchases, conversions, and revenue.

SQLStreamingPricingData integrationDeveloper tools

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Also shipped May 27, 2026Amplitude in May 2026 →

Deprecation Notice

The Gemini 2.5 Flash family of models is deprecating in October. Start testing newer models now to ensure a smooth migration. For more details on Gemini model deprecations, see Google's Gemini deprecations page . For the full list of supported models and pricing tiers, see the Voice Agent LLM Models documentation .

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GitHub CLI 2.93.0

Security A security vulnerability has been identified, and fixed, that would incorrectly include authorization header in API requests to TUF repository mirrors via gh attestation , gh release verify , and gh release verify-asset commands. Users are advised to update gh to version v2.93.0 as soon as possible.

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Web Updates

Conversational mode has been improved across text and voice input: When a voice session starts, it has access to your Image Prompts, Style References, sidebar settings, and recent jobs. Image Prompts now work from the tray and sidebar. Tray images persist across voice submissions until you remove them. You can add references without exiting voice.

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More from AmplitudeEvery Amplitude release →

Frustration Analytics , Debugger on User Profile Timeline

What: The User Profile Timeline now surfaces frustration signals directly alongside behavioral events – error events with distinct styling, key properties inline, error-focused filtering, and quick links to Session Replay. This gives you a chronological view of exactly what a specific user experienced.

GA
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Zoning Insights

What is Zoning Insights? Every element on a site is either converting visitors or losing them. Figuring out which one used to take hours. Zoning Insights gets you there in minutes.

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E-commerce hubs

Description: E-commerce hubs give merchandising and growth teams a curated starting point for analyzing product performance and product discovery in Amplitude. Instead of starting from a blank chart, teams get preconfigured commerce workflows with purchase funnels, conversion metrics, revenue, AOV, cart drop-off, product breakdowns, and discovery...

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Granola AI Feedback Source GA

Description: Your CS team hears the real customer pain on every call , now that context shows up where PMs actually look. Pipe Granola meeting notes into AI Feedback so sales and success calls appear alongside your in-product feedback signal. Every note becomes a searchable, tagged insight so you can see what customers said, not just what they clicked.

GA
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Session Replay Agent v2 is now GA

Description: The latest version of our Session Replay Agent brings a fundamentally new approach to replay analysis. V2 watches actual session footage using multimodal video analysis, turns it into structured findings, then validates and quantifies those findings with autocapture and analytics data , producing clearer, more evidence-backed insights than ever...

GA
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Web Vitals Stacked Chart Ratings View

Description: The Web Vitals hub now includes a stacked chart view that breaks down performance by rating category , good, needs improvement, and poor , so you can instantly see what portion of your users are experiencing performance issues.

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Create and edit Guides & Surveys themes with Global Chat

Description: Designing a Guides and Surveys theme just got a lot faster. Describe your ideal theme in plain text, share a screenshot of your website or Figma file, and Global Chat will generate it for you. Follow up with natural language edits like "make the button height a tad smaller" or "give the typography a bold look" to fine-tune from there.

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MCP Server: Role-Based Access Controls

Description: As AI agents become a bigger part of how teams work with Amplitude, orgs need finer-grained control over what those agents can access and do. MCP sessions now respect role-based permissions at the project level , so you can scope exactly what an agent can read or write, without changing anything for users who don't need restrictions.

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