Data and AI releases

548 this month · 176 companies

Hightouch, September 2026 new features

7 releases · 1 product

[New] Customer Studio

Realtime audiences and realtime traits can filter on arrays of objects in event payloads, like the products in an order. Choose **any item** or **all items**, and every item condition is checked against the same item, so `brand = Acme` and `price > 100` only match a single product that meets both.

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[New] Agents

Speak to an agent instead of typing your message. Useful for describing an analysis you want or an audience you're building, where saying it out loud is faster than writing it out.

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[Improvement] Customer Studio

Audience size limits accept a percentage of members, not just a fixed number. The limit applies after your filters, so a top-25% limit sorted by purchase total scopes to the audience you built rather than to every user in the parent model.

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[Improvement] Destinations

Iterable trigger syncs support Insert, Update, and Upsert modes across trigger email, push, in-app, SMS, and journey. A row previously fired only when it first appeared in the model, so Update and Upsert let you re-trigger a campaign when a contact's data changes.

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[New] Customer Studio

Audience membership traits list every audience a user currently belongs to as a column on the parent model. Sync that list to a destination alongside a user's other traits, or filter on its length to find users who belong to fewer than five campaigns.

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[Improvement] Destinations

Object ID lookups on the Salesforce and Salesforce Sandbox destinations accept additional match conditions. Alongside the existing field-equals-column match, add fixed-value conditions so the lookup resolves only against records that qualify, such as active users or a single record type.

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