Data and AI releases

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[Improvement] Destinations

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Iterable trigger syncs support Insert, Update, and Upsert modes across trigger email, push, in-app, SMS, and journey. A row previously fired only when it first appeared in the model, so Update and Upsert let you re-trigger a campaign when a contact's data changes.

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Also shipped Sep 11, 2026Hightouch in September 2026 →

Automations in Snowflake CoWork (General availability)

Automations in Snowflake CoWork are now generally available. An automation turns a one-time report into a recurring one: Snowflake CoWork re-runs your question with fresh data on the schedule you choose and emails you the results, including a summary and key metrics, along with a link that opens the full report so you can ask follow-up questions.

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[Improvement] Customer Studio

Audience size limits accept a percentage of members, not just a fixed number. The limit applies after your filters, so a top-25% limit sorted by purchase total scopes to the audience you built rather than to every user in the parent model.

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[New] Agents

Speak to an agent instead of typing your message. Useful for describing an analysis you want or an audience you're building, where saying it out loud is faster than writing it out.

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[New] Customer Studio

Audience membership traits list every audience a user currently belongs to as a column on the parent model. Sync that list to a destination alongside a user's other traits, or filter on its length to find users who belong to fewer than five campaigns.

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[Improvement] Destinations

Object ID lookups on the Salesforce and Salesforce Sandbox destinations accept additional match conditions. Alongside the existing field-equals-column match, add fixed-value conditions so the lookup resolves only against records that qualify, such as active users or a single record type.

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[New] Events

The Events CLI generates typed SDK wrappers from event contracts so you can catch schema mismatches in your editor.

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[Improvement] Agents

Rename a chat in the agent sidebar by double-clicking its name, typing, and pressing Enter. The sidebar is also fully keyboard-navigable, and switching between chats is faster.

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[Improvement] General

Configuration forms for syncs, sync templates, destinations, sources, and event syncs respond faster to typing and toggles. Large field mappings that used to lag behind keystrokes now keep up.

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