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Hightouch identity resolution now handles superclusters by quarantining problematic values instead of failing the run. This allows the system to continue updating golden records while flagging over-merged profiles for review.
The Customer Studio agent is now available in a side panel, allowing users to analyze journey performance, request improvements, and review changes directly on the journey canvas before saving.
Context Hub now supports Google Drive, allowing agents to read and sync documents and sheets directly from the platform.
New MNTN destination for syncing audience segments and conversion events to MNTN, the connected TV (CTV) advertising platform. Use segments to target people in MNTN campaigns or to exclude them, such as current subscribers and recent purchasers.
Warehouse Export speeds up large syncs by having your warehouse write results straight to cloud storage. When a setup problem, such as missing bucket permissions, turns it off, Hightouch now shows that it's off and why, and you can re-enable it for a single sync or for all of a source's syncs.
The Connections page shows the status, run history, and any errors or warnings for each Fivetran connection that brings data to your agents. You can also test connections and run syncs on demand.
The OpenAI destination now supports syncing custom audiences, in addition to conversion events. You can match users on email, phone number, or Google advertising ID.
When you trigger Braze campaigns or Canvases, you can now identify recipients by email address or user alias, not just external user ID. This lets you reach prospects and unregistered users who don't have an external ID in Braze yet.
Realtime audiences and realtime traits can filter on arrays of objects in event payloads, like the products in an order. Choose **any item** or **all items**, and every item condition is checked against the same item, so `brand = Acme` and `price > 100` only match a single product that meets both.
Speak to an agent instead of typing your message. Useful for describing an analysis you want or an audience you're building, where saying it out loud is faster than writing it out.
Audience size limits accept a percentage of members, not just a fixed number. The limit applies after your filters, so a top-25% limit sorted by purchase total scopes to the audience you built rather than to every user in the parent model.
Iterable trigger syncs support Insert, Update, and Upsert modes across trigger email, push, in-app, SMS, and journey. A row previously fired only when it first appeared in the model, so Update and Upsert let you re-trigger a campaign when a contact's data changes.
The SMTP Email destination can attach query results as a JSON file, in addition to CSV.
Audience membership traits list every audience a user currently belongs to as a column on the parent model. Sync that list to a destination alongside a user's other traits, or filter on its length to find users who belong to fewer than five campaigns.
Object ID lookups on the Salesforce and Salesforce Sandbox destinations accept additional match conditions. Alongside the existing field-equals-column match, add fixed-value conditions so the lookup resolves only against records that qualify, such as active users or a single record type.
Rename a chat in the agent sidebar by double-clicking its name, typing, and pressing Enter. The sidebar is also fully keyboard-navigable, and switching between chats is faster.
Configuration forms for syncs, sync templates, destinations, sources, and event syncs respond faster to typing and toggles. Large field mappings that used to lag behind keystrokes now keep up.
Move ads through review and approval inside Ad Studio. A status view groups ads on a kanban board, status updates are available from the gallery view or the ad itself, and the ad's activity sidebar shows the full status and comment history.
Comment on an ad in the visual editor to gather feedback before you launch. Pin a note to a spot on a static ad or a moment in a video, mention teammates to notify them by email, and track unread threads from the notifications bell above the Ads page.
New FreeWheel Data Suite destination , create FreeWheel segments and keep their membership current for targeting across CTV inventory. Hightouch computes which users entered or left the audience between runs and delivers those changes as incremental additions and removals.
New Purchasely destination , sync audience membership into Purchasely custom audiences to personalize in-app paywalls. Members are added and removed as your audience changes, matched by your own user ID or the Purchasely anonymous ID.
A **Manage traits** grant lets you give marketers access to create and edit traits and trait templates without granting full schema configuration access. Scope the grant globally or to specific parent models.
Adobe Campaign Classic recipient syncs support Campaign v8 staging tables as an opt-in write method, using Adobe's Ingest APIs for high-volume writes on v8's cloud architecture. Existing syncs keep writing directly to the Campaign database.
Pin chats on the agent chat page to keep important conversations accessible as new ones come in. Pinned state is stored locally in the browser.
Agents can read and analyze journey definitions, runs, and logs , ask an agent for help understanding a complex journey, debugging a run issue, or analyzing journey performance.
Suggested reports appear on the Reports page as pre-generated options tailored to the workspace's context and data. Pick one and customize it through follow-up questions, or write a custom report from scratch.
Releasesby Glyph