Data and AI releases

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[New] Destinations

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New FreeWheel Data Suite destination , create FreeWheel segments and keep their membership current for targeting across CTV inventory. Hightouch computes which users entered or left the audience between runs and delivers those changes as incremental additions and removals.

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Also shipped Aug 18, 2026Hightouch in August 2026 →

User skills in Snowflake CoWork (Preview)

User skills are now available in public preview in Snowflake CoWork. Business users can create reusable workflows conversationally, from the UI ( + menu > Skills > Create new ), or by uploading a skill folder on Capabilities > Skills , then run them explicitly with / or from the Skills menus, or implicitly when a conversation matches the skill.

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[New] Ad Studio

Comment on an ad in the visual editor to gather feedback before you launch. Pin a note to a spot on a static ad or a moment in a video, mention teammates to notify them by email, and track unread threads from the notifications bell above the Ads page.

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[New] Context Hub

Sync Snowflake semantic views or Databricks Unity Catalog metric views into Context Hub as an external context source. Agents read your governed definitions for terms like LTV, net revenue, and active customer, then use them to interpret questions and write queries.

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[New] Destinations

New Purchasely destination , sync audience membership into Purchasely custom audiences to personalize in-app paywalls. Members are added and removed as your audience changes, matched by your own user ID or the Purchasely anonymous ID.

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[New] Ad Studio

Move ads through review and approval inside Ad Studio. A status view groups ads on a kanban board, status updates are available from the gallery view or the ad itself, and the ad's activity sidebar shows the full status and comment history.

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[Improvement] General

Configuration forms for syncs, sync templates, destinations, sources, and event syncs respond faster to typing and toggles. Large field mappings that used to lag behind keystrokes now keep up.

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[New] Events

The Events CLI generates typed SDK wrappers from event contracts so you can catch schema mismatches in your editor.

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[Improvement] Agents

Rename a chat in the agent sidebar by double-clicking its name, typing, and pressing Enter. The sidebar is also fully keyboard-navigable, and switching between chats is faster.

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[New] Workspace Management

A **Manage traits** grant lets you give marketers access to create and edit traits and trait templates without granting full schema configuration access. Scope the grant globally or to specific parent models.

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