[New] Destinations
New FreeWheel Data Suite destination , create FreeWheel segments and keep their membership current for targeting across CTV inventory. Hightouch computes which users entered or left the audience between runs and delivers those changes as incremental additions and removals.
Also shipped Aug 18, 2026Hightouch in August 2026 →
Access externally managed Apache Iceberg™ tables through Snowflake Horizon Catalog (Preview)
You can now use the Horizon Iceberg REST Catalog (IRC) API to access externally managed Apache Iceberg™ tables in a catalog-linked database from external engines such as Apache Spark™, Trino, DuckDB, or PyIceberg.
Power BI ingestion for Semantic View Autopilot (General availability)
Power BI ingestion for Semantic View Autopilot is now generally available. You can upload a .pbit or .pbix file to Semantic View Autopilot and have a semantic view created automatically from your existing data model, preserving the DAX measures, table relationships, and column descriptions you’ve already built in Power BI and making them available to Cortex...
User skills in Snowflake CoWork (Preview)
User skills are now available in public preview in Snowflake CoWork. Business users can create reusable workflows conversationally, from the UI ( + menu > Skills > Create new ), or by uploading a skill folder on Capabilities > Skills , then run them explicitly with / or from the Skills menus, or implicitly when a conversation matches the skill.
CodeMender updates (v0.4.0): Model support
This release introduces updates to CodeMender: Gemini 3 Flash removal : Gemini 3 Flash ( gemini-3-flash-preview ) is no longer supported as a model backend for CodeMender. CodeMender supports Gemini 3.5 Flash (default) and Gemini 3.1 Pro Preview. For more information, see Specifying the model .
Gemini Enterprise: Google Sites federated connector (GA)
The Google Sites federated connector is generally available (GA) on Gemini Enterprise. You can use the Gemini Enterprise app assistant to search across internal company websites, team sites, intranets, project hubs, and informational pages hosted on Google Sites, and get answers grounded in that content without needing to ingest the data.
Gemini Enterprise: Gemini 3.6 Flash available in US and EU multi-regions
Gemini 3.6 Flash is generally available in the us and eu multi-regions, and an allowlist is no longer required to use Gemini 3.6 Flash in the us multi-region. To make Gemini 3.6 Flash available to users in the Gemini Enterprise app, administrators must turn on the Gemini 3.6 Flash feature toggle in the Google Cloud console.
More from HightouchEvery Hightouch release →
[New] Ad Studio
Comment on an ad in the visual editor to gather feedback before you launch. Pin a note to a spot on a static ad or a moment in a video, mention teammates to notify them by email, and track unread threads from the notifications bell above the Ads page.
[New] Context Hub
Sync Snowflake semantic views or Databricks Unity Catalog metric views into Context Hub as an external context source. Agents read your governed definitions for terms like LTV, net revenue, and active customer, then use them to interpret questions and write queries.
[New] Destinations
New Purchasely destination , sync audience membership into Purchasely custom audiences to personalize in-app paywalls. Members are added and removed as your audience changes, matched by your own user ID or the Purchasely anonymous ID.
[New] Ad Studio
Move ads through review and approval inside Ad Studio. A status view groups ads on a kanban board, status updates are available from the gallery view or the ad itself, and the ad's activity sidebar shows the full status and comment history.
[Improvement] General
Configuration forms for syncs, sync templates, destinations, sources, and event syncs respond faster to typing and toggles. Large field mappings that used to lag behind keystrokes now keep up.
[New] Events
The Events CLI generates typed SDK wrappers from event contracts so you can catch schema mismatches in your editor.
[Improvement] Agents
Rename a chat in the agent sidebar by double-clicking its name, typing, and pressing Enter. The sidebar is also fully keyboard-navigable, and switching between chats is faster.
[New] Workspace Management
A **Manage traits** grant lets you give marketers access to create and edit traits and trait templates without granting full schema configuration access. Scope the grant globally or to specific parent models.