Releasesby Glyph[New] Ad Studio
Comment on an ad in the visual editor to gather feedback before you launch. Pin a note to a spot on a static ad or a moment in a video, mention teammates to notify them by email, and track unread threads from the notifications bell above the Ads page.
Also shipped Aug 19, 2026Hightouch in August 2026 →
Data movement policies (General availability)
With this release, data movement policies are now generally available for Enterprise Edition (or higher). Data movement policies are part of Snowflake’s data exfiltration protection controls. These SQL-style conditional policies can help you limit, alert on, or block data movement operations based on specific movement types.
Organization Features in Organization Command Center (Preview)
Organization Features is now in preview in Organization Command Center. From the organization account, a user with the GLOBALORGADMIN role can open Organization Hub » Command center , then the Organization Features tile, to see which organization-level capabilities are enabled. In preview, the main control is premium views for cross-account telemetry.
Organization Command Center 3rd party access configuration (Preview)
3rd party access configuration is now in preview in Organization Command Center. From the organization account, a user with the GLOBALORGADMIN role can open Organization Hub » Command center , then the 3rd party access configuration tile, to classify member accounts as internal or external, set the default tenant type for new accounts, and maintain allowed...
Role-based access control (RBAC) is generally available
Role-based access control (RBAC) is now generally available. RBAC lets users assume a role in Databricks. When a user assumes a role, only that role's permissions apply, rather than the user's accumulated permissions. This enables exclusive access.
ai_extract precision mode is now generally available
You can now use ai_extract precision mode for advanced extraction workloads, including multi-page documents, schemas with 50 or more fields, many extracted items per document, and complex conditional field logic. See ai_extract function .
[Launched] Generally Available: Azure Databricks Lakebase in four additional regions
Lakebase is now generally available in four additional Azure regions: North Central US, France Central, Germany West Central, and East Asia. This expansion provides customers with additional deployment options and broader regional availability for Lakebas
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[New] Context Hub
Sync Snowflake semantic views or Databricks Unity Catalog metric views into Context Hub as an external context source. Agents read your governed definitions for terms like LTV, net revenue, and active customer, then use them to interpret questions and write queries.
[New] Destinations
New FreeWheel Data Suite destination , create FreeWheel segments and keep their membership current for targeting across CTV inventory. Hightouch computes which users entered or left the audience between runs and delivers those changes as incremental additions and removals.
[New] Ad Studio
Move ads through review and approval inside Ad Studio. A status view groups ads on a kanban board, status updates are available from the gallery view or the ad itself, and the ad's activity sidebar shows the full status and comment history.
[Improvement] General
Configuration forms for syncs, sync templates, destinations, sources, and event syncs respond faster to typing and toggles. Large field mappings that used to lag behind keystrokes now keep up.
[New] Destinations
New Purchasely destination , sync audience membership into Purchasely custom audiences to personalize in-app paywalls. Members are added and removed as your audience changes, matched by your own user ID or the Purchasely anonymous ID.
[New] Events
The Events CLI generates typed SDK wrappers from event contracts so you can catch schema mismatches in your editor.
[Improvement] Agents
Rename a chat in the agent sidebar by double-clicking its name, typing, and pressing Enter. The sidebar is also fully keyboard-navigable, and switching between chats is faster.
[New] Workspace Management
A **Manage traits** grant lets you give marketers access to create and edit traits and trait templates without granting full schema configuration access. Scope the grant globally or to specific parent models.