Releasesby Glyph[New] Workspace Management
A **Manage traits** grant lets you give marketers access to create and edit traits and trait templates without granting full schema configuration access. Scope the grant globally or to specific parent models.
Also shipped Aug 10, 2026Hightouch in August 2026 →
BigQuery supports gemini-3.1-flash-lite and gemini-3.5-flash GA models
Both models work in all BigQuery generative AI functions and are available on the us, eu and global multi-regional endpoints.
AI_MULTI_EMBED support for large video files in semantic video search (General availability)
Snowflake Cortex AI_MULTI_EMBED is now generally available for semantic video search with support for large video files up to 6 GB using the TwelveLabs Marengo Embed 3.0 model, enabling organizations to index and search production-grade video content directly in Snowflake.
Amazon S3 Tables Iceberg REST catalog integration (General availability)
Snowflake can now connect directly to the Amazon S3 Tables Iceberg REST endpoint, so you don’t need to create an AWS Glue integration. This capability is now generally available.
Request Access in Workspaces (Preview)
With this preview release, you can resolve access-related SQL errors in Workspaces by submitting access requests directly from Snowsight. When a query fails because of missing privileges and the user can’t self-resolve the issue by switching roles, the user can submit a request with a reason.
READ METADATA privilege is GA
The READ METADATA privilege is now generally available in Unity Catalog. READ METADATA provides read-only visibility into the same metadata available to the object's owner or a user with MANAGE , including security-sensitive information that BROWSE doesn't expose, such as privilege grants, row filters and column masks, and ABAC policies.
Notion connector (Beta)
The managed Notion connector in Lakeflow Connect is now available in Beta. The connector ingests pages, data sources, databases, blocks, comments, and users from Notion into Databricks. See Notion connector .
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[New] Destinations
New Purchasely destination , sync audience membership into Purchasely custom audiences to personalize in-app paywalls. Members are added and removed as your audience changes, matched by your own user ID or the Purchasely anonymous ID.
[New] Destinations
Adobe Campaign Classic recipient syncs support Campaign v8 staging tables as an opt-in write method, using Adobe's Ingest APIs for high-volume writes on v8's cloud architecture. Existing syncs keep writing directly to the Campaign database.
[New] Agents
Pin chats on the agent chat page to keep important conversations accessible as new ones come in. Pinned state is stored locally in the browser.
[New] Agents
Agents can read and analyze journey definitions, runs, and logs , ask an agent for help understanding a complex journey, debugging a run issue, or analyzing journey performance.
[New] Destinations
New FreeWheel Data Suite destination , create FreeWheel segments and keep their membership current for targeting across CTV inventory. Hightouch computes which users entered or left the audience between runs and delivers those changes as incremental additions and removals.
[New] Ad Studio
Comment on an ad in the visual editor to gather feedback before you launch. Pin a note to a spot on a static ad or a moment in a video, mention teammates to notify them by email, and track unread threads from the notifications bell above the Ads page.
[New] Context Hub
Sync Snowflake semantic views or Databricks Unity Catalog metric views into Context Hub as an external context source. Agents read your governed definitions for terms like LTV, net revenue, and active customer, then use them to interpret questions and write queries.
[New] Customer Studio
Journey time delay tiles support a **Next matching time** mode. Release members at a specific time of day (for example, 9 AM ET), optionally after a fixed number of days, and optionally only on selected weekdays.