Data and AI releases

548 this month · 176 companies

[New] Events

UpdateNot yet verified

The Events CLI generates typed SDK wrappers from event contracts so you can catch schema mismatches in your editor.

Developer tools

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Also shipped Aug 26, 2026Hightouch in August 2026 →

Organization user types (General availability)

With this release, you can specify whether an organization user represents a person or a service. Set the TYPE property to SERVICE for a service or application that interacts with Snowflake without human interaction. If you don't specify a type, the organization user is a PERSON user, which matches the previous behavior.

GA
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Semantic Studio (Preview)

Semantic Studio is now available in public preview for all accounts. Semantic Studio is the authoring environment for semantic views in Workspaces, combining conversational authoring with CoCo, direct YAML editing, and deployment to the live Snowflake object in a single surface.

Preview
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[Improvement] Agents

Rename a chat in the agent sidebar by double-clicking its name, typing, and pressing Enter. The sidebar is also fully keyboard-navigable, and switching between chats is faster.

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[Improvement] General

Configuration forms for syncs, sync templates, destinations, sources, and event syncs respond faster to typing and toggles. Large field mappings that used to lag behind keystrokes now keep up.

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[New] Ad Studio

Move ads through review and approval inside Ad Studio. A status view groups ads on a kanban board, status updates are available from the gallery view or the ad itself, and the ad's activity sidebar shows the full status and comment history.

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[Improvement] Destinations

Object ID lookups on the Salesforce and Salesforce Sandbox destinations accept additional match conditions. Alongside the existing field-equals-column match, add fixed-value conditions so the lookup resolves only against records that qualify, such as active users or a single record type.

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[New] Ad Studio

Comment on an ad in the visual editor to gather feedback before you launch. Pin a note to a spot on a static ad or a moment in a video, mention teammates to notify them by email, and track unread threads from the notifications bell above the Ads page.

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[New] Context Hub

Sync Snowflake semantic views or Databricks Unity Catalog metric views into Context Hub as an external context source. Agents read your governed definitions for terms like LTV, net revenue, and active customer, then use them to interpret questions and write queries.

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[New] Destinations

New FreeWheel Data Suite destination , create FreeWheel segments and keep their membership current for targeting across CTV inventory. Hightouch computes which users entered or left the audience between runs and delivers those changes as incremental additions and removals.

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[New] Customer Studio

Audience membership traits list every audience a user currently belongs to as a column on the parent model. Sync that list to a destination alongside a user's other traits, or filter on its length to find users who belong to fewer than five campaigns.

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