[New] Customer Studio
Audience membership traits list every audience a user currently belongs to as a column on the parent model. Sync that list to a destination alongside a user's other traits, or filter on its length to find users who belong to fewer than five campaigns.
Also shipped Sep 4, 2026Hightouch in September 2026 →
SAS to Snowflake migration (Preview)
The Snowflake AIM Agent for Data Warehouses now supports migrating SAS workloads to Snowflake. This capability covers AI-assisted assessment of SAS codebases and AI-based code conversion of SAS programs to Snowflake SQL, including loading SAS dataset files ( .sas7bdat ) into Snowflake tables.
The Semantic Search feature is now generally available
The Semantic Search feature is now generally available. Looker (original) only changes
Gemini Enterprise: Monday federated data store (GA)
Connecting a Monday data source with Gemini Enterprise using data federation is generally available (GA). You can use the Gemini Enterprise app assistant to search across your Monday boards, items, updates, and docs, and get answers grounded in that content without needing to ingest the data. For more information, see Set up a Monday data store .
Gemini Enterprise: Create and manage projects
You can create and manage projects in the Gemini Enterprise web app to build a dedicated knowledge base for your own work or to collaborate with your team. Within a project, you can upload files and chat privately with the assistant to get answers grounded in your project files and web search. This feature is generally available (GA).
Gemini Enterprise: New data stores and support for new actions (Preview)
The following data stores are available in Public Preview in Gemini Enterprise: CoinDesk Relativity Streak (actions supported) Superhuman Mail You can search and read data from these data stores, and perform actions using natural language.
More from HightouchEvery Hightouch release →
[Improvement] Destinations
Object ID lookups on the Salesforce and Salesforce Sandbox destinations accept additional match conditions. Alongside the existing field-equals-column match, add fixed-value conditions so the lookup resolves only against records that qualify, such as active users or a single record type.
[New] Destinations
The SMTP Email destination can attach query results as a JSON file, in addition to CSV.
[Improvement] Destinations
Iterable trigger syncs support Insert, Update, and Upsert modes across trigger email, push, in-app, SMS, and journey. A row previously fired only when it first appeared in the model, so Update and Upsert let you re-trigger a campaign when a contact's data changes.
[New] Events
The Events CLI generates typed SDK wrappers from event contracts so you can catch schema mismatches in your editor.
[Improvement] Agents
Rename a chat in the agent sidebar by double-clicking its name, typing, and pressing Enter. The sidebar is also fully keyboard-navigable, and switching between chats is faster.
[Improvement] General
Configuration forms for syncs, sync templates, destinations, sources, and event syncs respond faster to typing and toggles. Large field mappings that used to lag behind keystrokes now keep up.
[New] Ad Studio
Move ads through review and approval inside Ad Studio. A status view groups ads on a kanban board, status updates are available from the gallery view or the ad itself, and the ad's activity sidebar shows the full status and comment history.
[Improvement] Customer Studio
Audience size limits accept a percentage of members, not just a fixed number. The limit applies after your filters, so a top-25% limit sorted by purchase total scopes to the audience you built rather than to every user in the parent model.