Data and AI releases

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[New] Customer Studio

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Audience membership traits list every audience a user currently belongs to as a column on the parent model. Sync that list to a destination alongside a user's other traits, or filter on its length to find users who belong to fewer than five campaigns.

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Also shipped Sep 4, 2026Hightouch in September 2026 →

SAS to Snowflake migration (Preview)

The Snowflake AIM Agent for Data Warehouses now supports migrating SAS workloads to Snowflake. This capability covers AI-assisted assessment of SAS codebases and AI-based code conversion of SAS programs to Snowflake SQL, including loading SAS dataset files ( .sas7bdat ) into Snowflake tables.

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Gemini Enterprise: Create and manage projects

You can create and manage projects in the Gemini Enterprise web app to build a dedicated knowledge base for your own work or to collaborate with your team. Within a project, you can upload files and chat privately with the assistant to get answers grounded in your project files and web search. This feature is generally available (GA).

GA
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[Improvement] Destinations

Object ID lookups on the Salesforce and Salesforce Sandbox destinations accept additional match conditions. Alongside the existing field-equals-column match, add fixed-value conditions so the lookup resolves only against records that qualify, such as active users or a single record type.

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[Improvement] Destinations

Iterable trigger syncs support Insert, Update, and Upsert modes across trigger email, push, in-app, SMS, and journey. A row previously fired only when it first appeared in the model, so Update and Upsert let you re-trigger a campaign when a contact's data changes.

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[New] Events

The Events CLI generates typed SDK wrappers from event contracts so you can catch schema mismatches in your editor.

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[Improvement] Agents

Rename a chat in the agent sidebar by double-clicking its name, typing, and pressing Enter. The sidebar is also fully keyboard-navigable, and switching between chats is faster.

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[Improvement] General

Configuration forms for syncs, sync templates, destinations, sources, and event syncs respond faster to typing and toggles. Large field mappings that used to lag behind keystrokes now keep up.

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[New] Ad Studio

Move ads through review and approval inside Ad Studio. A status view groups ads on a kanban board, status updates are available from the gallery view or the ad itself, and the ad's activity sidebar shows the full status and comment history.

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[Improvement] Customer Studio

Audience size limits accept a percentage of members, not just a fixed number. The limit applies after your filters, so a top-25% limit sorted by purchase total scopes to the audience you built rather than to every user in the parent model.

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