Data and AI releases

548 this month · 176 companies

Purchase Hub for Ecommerce Checkout Analysis

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Purchase Hub is a resource for ecommerce users to master how to use Amplitude for checkout experiences, which are naturally more complex to track. The Purchase Hub teaches users how to: Connect the steps of an ecommerce checkout using consistent event properties (e.g., product ID).

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Also shipped Oct 17, 2025Amplitude in October 2025 →

What's new in Sigma

Admin IP Allowlist for UI/Application (GA) You can configure an IP allowlist for the Sigma UI. After enabling the allowlist, you can add individual IP addresses or ranges of addresses in CIDR notation. Only users in the allowlist are able to access the Sigma application through the user interface. For more information, see Restrict access to Sigma by IP .

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FGA Logging API Now Generally Available

__FGA Logging API Now Generally Available__ The Auth0 FGA Logging API is now Generally Available (GA). This dedicated endpoint provides a comprehensive audit trail for every interaction with the FGA system. You can now programmatically retrieve detailed logs for auditing, debugging, and monitoring.

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Automated Insights

Description: Leverage AI to do "deep research" on your chart to identify hidden trends, patterns, and root-causes by doing complex analytical workflows in minutes that would take hours by a human user! Find the "Analyze with AI" button on event segmentation and funnel charts, or enter through a new "Insights" microscope entry-point.

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Web Vitals Metrics Collection

Description: Collect web vitals metrics (INP, FCP, LCP, CLS) as Amplitude events. Analyze this data to get insights into your web site's performance and SEO ranking. Just set autocapture.webVitals = true (or autocapture=true ) in the latest SDK version (>= 2.27.0) and our SDK will start capturing Web Vitals data.

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G&S Themes , Custom CSS

Description: Users have the ability to write custom CSS directly on the theme to customize to their heart's content. • Custom CSS is powered by the selectors on guides/surveys; documented here . Why: • Design and product teams need to make guides and surveys feel native to their products.

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Amplitude MCP

Description: Amplitude MCP connects external AI clients to Amplitude so that customers and agents can interact directly with our data and functionality, wherever they want to work. PMs, analysts, and marketers can prompt in natural language then have AI iteratively call/query Amplitude tools to find insights.

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TikTok, LinkedIn and X Ad sources

Description: Incorporated customer feedback and improved overall usability Improvements: [Usability] Display the event count in the Sources page. [Usability] Disable changing of the selected ads account. [Reliability] OAuth flow redirect back to setup page when OAuth fails. [Observability] Error classification. When: Available to all customers.

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Usability win: Duplicate Charts from Dashboards

Description: A small, but mighty usability win for power users who make a lot of charts. Isn't it annoying to need to open a chart to duplicate it? not anymore! Available for all plans and in EU as of this morning. Why: Because its our job to remove friction for customers every single day. Customers impacted: All

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SDK remote config server url for proxy

Description: This change allows users to specify a custom server URL for remote configuration requests, enabling them to proxy these requests through their own servers to bypass ad blockers or implement custom routing.

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