Data and AI releases

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Amplitude MCP

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Description: Amplitude MCP connects external AI clients to Amplitude so that customers and agents can interact directly with our data and functionality, wherever they want to work. PMs, analysts, and marketers can prompt in natural language then have AI iteratively call/query Amplitude tools to find insights.

AI agentsMCPSQL

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Also shipped Oct 21, 2025Amplitude in October 2025 →

Enforce Git-based workflows for production deploys

Now you can require all production deploys to go through a Git-based workflow. When enabled in your project settings, this setting prevents: Accidental production publishes from the Netlify CLI, MCP server, or API Promoting Deploy Previews or branch deploys to production through the Netlify UI This ensures that both team members and AI agents follow your...

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Favorite data sources

Finding the right data source among dozens of similar options wastes precious time and disrupts your workflow. As Grafana instances grow, data source discovery becomes increasingly frustrating. Favorite data sources solves this with a simple star icon ⭐️ which is available in the data source picker and when editing a data source.

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Improved concurrency handling in the Cart AJAX API and Storefront Cart GraphQL API

As of October 10, 2025, the Cart AJAX API and Storefront Cart GQL API now processes simultaneous requests. For example, when sending two cart add requests at the same time, the Cart AJAX API executes both requests. Previously, the Cart AJAX and GraphQL APIs were inconsistent in handling concurrent requests. This sometimes resulted in requests being dropped.

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More from AmplitudeEvery Amplitude release →

Web Vitals Metrics Collection

Description: Collect web vitals metrics (INP, FCP, LCP, CLS) as Amplitude events. Analyze this data to get insights into your web site's performance and SEO ranking. Just set autocapture.webVitals = true (or autocapture=true ) in the latest SDK version (>= 2.27.0) and our SDK will start capturing Web Vitals data.

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G&S Themes , Custom CSS

Description: Users have the ability to write custom CSS directly on the theme to customize to their heart's content. • Custom CSS is powered by the selectors on guides/surveys; documented here . Why: • Design and product teams need to make guides and surveys feel native to their products.

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TikTok, LinkedIn and X Ad sources

Description: Incorporated customer feedback and improved overall usability Improvements: [Usability] Display the event count in the Sources page. [Usability] Disable changing of the selected ads account. [Reliability] OAuth flow redirect back to setup page when OAuth fails. [Observability] Error classification. When: Available to all customers.

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Usability win: Duplicate Charts from Dashboards

Description: A small, but mighty usability win for power users who make a lot of charts. Isn't it annoying to need to open a chart to duplicate it? not anymore! Available for all plans and in EU as of this morning. Why: Because its our job to remove friction for customers every single day. Customers impacted: All

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SDK remote config server url for proxy

Description: This change allows users to specify a custom server URL for remote configuration requests, enabling them to proxy these requests through their own servers to bypass ad blockers or implement custom routing.

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Purchase Hub for Ecommerce Checkout Analysis

Purchase Hub is a resource for ecommerce users to master how to use Amplitude for checkout experiences, which are naturally more complex to track. The Purchase Hub teaches users how to: Connect the steps of an ecommerce checkout using consistent event properties (e.g., product ID).

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Automated Insights

Description: Leverage AI to do "deep research" on your chart to identify hidden trends, patterns, and root-causes by doing complex analytical workflows in minutes that would take hours by a human user! Find the "Analyze with AI" button on event segmentation and funnel charts, or enter through a new "Insights" microscope entry-point.

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Improved Notifications for Data Warehouse Activity

Description: To keep customers up-to-date on the status of their DWH sources/destinations, more connection lifecycle events now trigger emails to be sent out to customers, and existing emails have more detail to help customers troubleshoot issues if they arise.

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